About This Template
The Brand Positioning Canvas is a one-page structured tool to help you and your team complete a full brand positioning review in 30 minutes.
Template Includes
Section 1: Target User Persona
- Core user (one-line description)
- 3 core pain points
- 3 usage contexts
- Decision criteria
Section 2: Value Proposition Statement
- One-sentence positioning statement (fill-in-the-blank template)
- 3 differentiated value points
- 3 trust signals
Section 3: Competitor Whitespace Map
- X-axis: Competitor coverage breadth (narrow → wide)
- Y-axis: User need fulfillment depth (shallow → deep)
- Mark your target position and 5 key competitors
Section 4: Action Checklist
- 3 test questions for your positioning statement (ask 5 target users)
- Next-step action plan (30/60/90 days)
Download Formats
- PDF (print or digital)
- Notion template (recommended for team collaboration)
Use Cases
- Brand strategy workshops
- Investor pitch deck brand page
- New brand / product launch
- Periodic positioning review
Free download. No registration.