About BDL
Our Story
Brand DevLab (BDL) was founded in Wuhan by Dr. Elon Shawn. Through over a decade of practice in fintech and data science, Dr. Shawn came to understand that 'technology can be copied, but brand trust cannot be replaced.' He brought the rigor of data science to brand building, pioneering a quantitatively-driven brand research system.
BDL believes branding is not a privilege of big companies. Every startup deserves clear positioning and effective brand strategy. That is why we exist.
Founder
Dr. Elon Shawn
Data scientist, quantitative engineer, senior expert in fintech, AIGC, and Web3. Postdoctoral researcher at Sun Yat-sen University; Ph.D. in Finance from Huazhong University of Science and Technology.
- 2017–2020Postdoctoral Researcher, Sun Yat-sen University
- 2013–2017Ph.D. in Finance, Huazhong University of Science and Technology
- 2011–2014M.A. in Finance, Huazhong University of Science and Technology
- · Quantitative brand diagnosis & data-driven brand strategy
- · AI & big data in brand research
- · Fintech & digital asset brand building
- · Blockchain & Web3 brand ecosystem design
- · Author: Next-Gen Robo-Advisor: Family Wealth Management Practice & Platform
- · Industry-Academia Strategy Advisor, AI & Digital Economy Guangdong Lab (Shenzhen)
- · Executive Director, New Commerce IP Committee, Shenzhen PE Research Association
- · Deputy Director, Blockchain Research Center, Shanghai UIBE
- · Economic policy impact on stock & bond markets across 26 countries (JSSR, 2021)
- · GCN-based spatio-temporal COVID-19 prediction (NCIG 2020)
- · Blockchain-based time bank architecture (ICSSE 2020, Marseille)
- · Multi-goal asset allocation model for family wealth (EIS, 2019)
Methodology
BDL brings the rigor of data science to brand research. Our methodology is based on four core dimensions: market orientation, profit pattern, user behavior, and brand image. Each dimension is assessed through quantitative analysis — not subjective intuition.
We believe that quantifiable brand strategy is the only executable brand strategy. From diagnosis to strategy to implementation, every step is backed by data.