Course Overview
For founders who already have a product or service but haven't systematized their brand. Through 6 hours of learning and practice, you'll complete a full brand strategy overhaul.
Syllabus
Module 1: Brand Self-Audit (90 min)
- Brand maturity assessment (BDL Brand Audit Tool in action)
- Four-dimension status scan: positioning, profit, user, image
- Output: your Brand Diagnosis Report V1.0
Module 2: Strategy Development (120 min)
- Deepen positioning: from statement to story
- Validate profit: calculate your unit economics
- User behavior strategy: identify core metrics to track
- Brand image planning: develop brand visual and language guide
- Output: your Brand Strategy Blueprint
Module 3: Implementation (90 min)
- Touchpoint audit checklist: where is your brand inconsistent
- Content channel planning: pick one core channel and build a 3-month content calendar
- Brand manual: one-page guide (logo / palette / typography / voice)
- Output: 90-Day Brand Activation Plan
Module 4: Data Monitoring (60 min)
- Brand health metrics: NPS, brand search volume, inbound ratio, content conversion
- Monitoring cadence: daily / weekly / monthly / quarterly
- Quarterly brand review template
- Output: your Brand Health Dashboard framework
Tools Included
- BDL Brand Audit Sheet (full version)
- Business Model Canvas template
- Persona template
- Brand touchpoint audit checklist
- Quarterly brand review template